“KNOWING WHAT YOU DONT KNOW”.
I have often thought that one of the greatest assets you can have in business today is to know what it is that you don’t know.
After all, unless you are a genius you cannot know everything about everything, so knowing what it is that you don’t know becomes very important.
You wouldn’t self diagnose on an important health issue so why try to commercially diagnose an important issue within your business.
James Packer once said about his father Kerry Packer ” dad never read a lot but he knew a lot of people who did”.
What he was talking about was usefully using people who have the skills that he did not have. Nothing wrong with that. That is being smart.
Don’t try to do everything yourself.
Whether its Website building, accounting, the future direction of your business, solving a major problem or a potential restructure.
We could all use a hand.
Use the professionals who know things you don’t know.
.. AND THE ASSET IS CALLED BEING SMART!